Ron Johnson’s Enjoy attracts investors

New York — Ron Johnson’s newest venture has secured a big round of additional funding.

Enjoy Technology, the online e-commerce start-up founded by the former J.C. Penney chief and Apple store executive, announced it has secured $50 million in a round of Series B funding led by Highland Capital.

The company, which has raised $80 million in total funding to date, intends to use the capital to expand operations. Enjoy sells a limited number of high-end consumer electronics, and then, for no charge, sends an expert to install and set up the product at the consumer’s home.

“Since launching in May, we have been thrilled with the high-quality experiences we’ve been able to deliver for our customers, partners and employees,” said Johnson in a statement to Forbes.

Enjoy is currently available only in theSan Francisco Bay area and New York City.