Artificial Intelligence

San Francisco — Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.
 

By Ken Nisch

The evolution of shopping based on the consumer mindset that is reflective of the past and targeted for the future can be described as a “Digital Ecosystem.” Much like the proverbial iceberg, this ecosystem has most of the system existing before the consumer “waterline.” Above this waterline exist the elements for which we are most accepting; such as mobile and tablet interface, kiosks across applications ranging from the ATM, to the calling of an Uber cab street side.

Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.

Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.

Omnichannel solutions provider RichRelevance has hired a former WalmartLabs executive to serve as its chief product officer.

Mahesh Tyagarajan will be responsible for product strategy and management, engineering and cloud operation and infrastructure. The company also named microstrategy and business objects veteran John Dickson as vice president of client services, where he will drive the expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.

Seattle – Some observers thought it might be an April Fools prank, but Amazon.com has officially released its Amazon Dash mobile ordering device for AmazonFresh customers. Chain Store Age readers had no confusion as we first reported the pilot of Dash in April 2014, but here is a brief primer of how Dash works.

Hong Kong – Alibaba Group Holding Ltd. has appointed Yu Yongfu as president of the company’s online marketing unit, Alimama, to spearhead the business into new areas of growth. Yongfu joined Alibaba Group in June 2014 to lead the company’s mobile business unit.

Prior to joining Alibaba Group, Yongfu was chief executive of Chinese mobile browser company UCWeb. UCWeb was acquired by Alibaba Group in June 2014. Yongfu will begin his new position today and will report to Daniel Zhang, Alibaba Group’s COO.

New York -- Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC).

What if consumers could just press a button when they run out of Tide detergent or Olay moisturizer? Amazon is seeking to redefine omnichannel retailing by creating commerce channels out of everyday objects. 

The e-commerce giant's latest retail gizmo could forever change how consumers replenish supplies: a branded button called the "Dash Button" that's affixed to an appliance — a coffee maker for coffee, for example, or a washer machine for detergent — and automatically replenishes supplies through Amazon when pressed.