Artificial Intelligence

New York — The economy is in better shape than many people think — especially when you look under the hood at some of the parts, CNBC senior analyst Ron Insana told attendees at Chain Store Age’s 50th annual SPECS show. Insana was a keynoter at the event, which was held at the Gaylord Texan Hotel, Grapevine, Texas, March 9 – 12, and attracted retail executives in store planning, construction and facilities. “The United States economy is actually performing quite nicely,” Insana said. “If you look around the world, no one else comes close.”

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided. Other notable findings include: • 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

Armonk, N.Y. -- With consumers engaging more directly with businesses through mobile and social media, more than 60% of CIOs will focus more heavily on improving the customer experience and getting closer to customers, according to a new report released by IBM.

The report, entitled "Moving from the Back Office to the Front Lines — CIO Insights from the Global C-suite Study” is based on face-to-face conversations with more than 1,600 CIOs from 70 countries and 20 industries worldwide.

What’s next for Walmart under the leadership of new CEO Doug McMillon is the focus of the Spring edition of Walmart Supplier News.

Change is in the air at Walmart as the Doug McMillon era begins. No company makes a change at the top out of a desire to maintain the status quo, and McMillon has already indicated there are changes to come.

Tractor Supply Company has named former Ulta Beauty executive Robert D. Mills as SVP and chief information officer, succeeding James Callison. Mills will also serve on the company’s executive committee.

Callison, who informed the company last year about his plans to retire, will remain on-board for an undisclosed amount of time while the transition is completed.

Finance executives who participated in professional services firm BDO’s annual CFO survey expect 8.2% growth in online sales this year and not surprisingly plan to increase investments in mobile capabilities.

Mobile and online sales will continue to drive growth for retailers in 2014, the firm said. However, now that e-commerce has firmly taken root in the retail industry, growth is beginning to stabilize. As a result, about 64% of CFOs said online sales will grow in the coming year, a figure below the 74% who expressed that sentiment the prior year.

San Luis Obispo, Calif. - Shopatron is unveiling its Shopatron Customer Care Suite, which includes a new set of APIs available within the Shopatron Developer applications, and a new customer care interface. Shopatron launched the two platforms to complement its order management technology, allowing retailers to intelligently manage the customer experience anytime, anywhere, and by any authorized user.

Radnor, Pa. – E-commerce platform provider FreedomPay has named Marc Pereira as VP of technology. Pereira joins FreedomPay after serving nearly 12 years in strategic executive roles at eEBay Enterprises.

By Loreal Lynch, VP marketing, Shopatron

The rise of multichannel shopping has forced retailers to begin implementing strategic omni-channel initiatives across their organizations in an effort to satisfy increasing customer demands. These initiatives are ushering in even higher customer service expectations from shoppers who have no patience for disconnected experiences that fail to match the omni-channel marketing promise.

E-commerce platform provider FreedomPay has appointed former eBay executive Marc Pereira as VP of technology.

Pereira most recently spent nearly 12 years at eBay Enterprises, serving in several strategic executive roles and has 20 years of e-commerce and technology experience. He will be responsible for overseeing, envisioning and maintaining the company's technology infrastructure, which covers both the development process and the network infrastructure management operations.