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Retail Loco @ SXSW: Retailers Talk Location Solutions
By Anne Marie Stephen
Brands, retailers and technologists convened at Retail Loco at South by Southwest Interactive, Sunday, March 15, 2015 hosted by Location Based Marketing Association. The event focused on how companies are leveraging location solutions and data for better business. The LBMA is a global not-for-profit association with over 1,000 member companies including media, retail, brands, agencies and technology companies.
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SPECS 2015: Reinventing Brick and Mortar
Brick-and-mortar stores are in transition from being viewed as a relic of the 20th century to being understood as the linchpin of 21st century omnichannel retailing. In the SPECS session “Reinventing Brick & Mortar Retail,” speaker Nadia Shouraboura, founder and CEO, Hointer Inc., explained just how wide-ranging that transition will be.
“The next 10 years will see more profound change in store design that we’ve seen in the last 1,000 years,” said Shouraboura.