Artificial Intelligence

Incorporating digital components into the physical store is the next frontier for retailers. You see, customers’ expectations have grown while their attention spans have shrunk. Some reports have even found that goldfish (yes, you read that right, goldfish) have a longer attention span than humans.   

If you’re concerned about employee engagement and reducing your staff turn-over numbers, you’re not alone. Fortunately, there’s a startup offering solutions to meet your workers engagement goals and encourage your associates to stay onboard and thrive with your team. Other companies in the spotlight this month are innovating around point-of-purchase mobile marketing, using in-store scents to stand out, real-time store promotional display monitoring and creating meaningful and memorable customer experiences.  

Connect with retail professionals involved in the planning/design, construction and maintenance of stores and restaurants at Chain Store Age’s annual SPECS show, March 12 -14, 2017, Gaylord Palms, Kissimmee, Florida.    

The rapid evolution of e-commerce has created a consistent channel for retailers and brands, giving brick-and-mortar stores a run for their money. Still, many vendors have yet to create engaging, timely experiences throughout the buyer’s journey.  

Holiday e-commerce sales in the U.S. are estimated to approach $90 billion in 2016, representing a 13% increase from 2015, according to Practical E-Commerce. This can be either a massive opportunity or a massive struggle for retailers depending on whether or not they’re prepared to handle their consumers’ online shopping activity.   

While retailers are focused on unified commerce, most retailers’ planning tools are not capable of supporting this digital environment.   This message was revealed in Boston Retail Partners’ “2016 Merchandise Planning Survey,” a report based on responses from more than 500 North American retailers. The report delivers insight into retailers’ planning initiatives, priorities and future trends.   

Lowe’s Companies is partnering with an unusual and very tech-savvy retailer to sell “smart” home devices.    The home improvement retailer has teamed up with San-Francisco-based b8ta to launch an in-store shop concept dedicated to demystifying and simplifying the purchase of smart home devices Called “SmartSpot powered by b8ta,” the new concept is currently in place in three Lowe’s stores in California (Livermore, Burbank and Aliso Viejo).