Home furnishing retailer delves deeper into augmented reality

Wayfair is extending its commitment to 3D technology — again.



The online furniture retailer expanded the library of its WayfairView augmented reality app by “thousands” of products. The app is also now available on the Asus ZenFone, a smartphone that is equipped with Google’s Tango and Daydream virtual reality functionality.



WayfairView enables shoppers to move and rotate products within various layouts and view them at every angle. They can also save and share photos, and connect to Wayfair’s shopping app in Google Play to make a purchase.



“We are thrilled to leverage this technology to completely redefine shopping for the home — a category that is uniquely driven by inspirational content and imagery as well as exceptional service and selection,” said Steve Conine, co-chairman and co-founder, Wayfair. “WayfairView helps shoppers find products that fit in their homes and match their personal style by bringing furniture and décor to life.”



WayfairView was developed by the company’s in-house research and development team, Wayfair Next.