Artificial Intelligence

Amazon’s upward trajectory is not going to stop anytime soon — and it’s not going unnoticed on Wall Street.  

Ulta Beauty chain is adding a new “consultant” to its in-store team.   Through its partnership with hair color brand Madison Reed, Ulta is deploying a color-recognition chatbot (called Madi) that gives consultations similar to those customers receive from a professional colorist in a hair salon.     Described by Madison Reed as the industry’s first-ever color-recognition chatbot, Madi combines artificial intelligence and selfies to engage in-store shoppers.   

Target Corp. is deploying a number of solutions to reduce its energy use.     The retailer, recently named Energy Star Partner of the Year for the second year in a row, counts more than 1,400 of its buildings as having Energy Star status — the Environmental Protection Agency’s certification of energy efficiency — more than any other retailer. And the number is still growing as Target works towards its goal of having at least 80% of its buildings certified by 2020.  

Fashion retailer abof is breaking new ground by leveraging machine learning and natural language to better service its online shoppers.    Aditya Birla Online Fashion (abof) sells apparel, footwear and accessories for men and women, and has a strong millennial consumer base. Knowing this customer segment expects a highly convenient and distinctive customer service, abof needed a way to personalize its online experience.  

The luxury brand is about to embark on the “next era” of its omnichannel shopping experience.    Extending its long-time partnership with Yoox Net-a-Porter Group (YNAP), Valentino is upgrading its omnichannel platform, a move that will give customers access to its extensive product assortment, in-store mobile features, and faster delivery through fulfillment from Valentino boutiques.   

The retail industry is going through an innovation revolution, driven by game-changing technologies such as artificial intelligence, virtual reality and advanced analytics.  

  The hottest fashion trend today is speed—and retailers need to be in the fast lane to remain competitive.   That’s according to new research from Kurt  Salmon, part of Accenture Strategy, which finds that  speed and agility are the top priorities for every retailer competing in fast fashion.    

Amazon will deploy a high-tech, green solution to help power its warehouses.     In a move to increase the energy efficiency of its sprawing network of fulfillment centers, Amazon has entered into a partnership with hydrogen fuel-cell maker Plug Power to deploy Plug Power fuel cells and hydrogen technology in its fulfillment network.    The deal includes an investment option that gives Amazon the right to acquire up to a 23% stake of the fuel-cell maker.