Artificial Intelligence

Gap is testing an augmented reality app that lets shoppers "try on” its apparel without ever entering a store.    The app, called DressingRoom by Gap, lets customers virtually try on merchandise via their smartphone, according to a report by PSFK. It uses Avametric technology backed by the Google Tango platform and ASUS hardware.    

On the heels of a less than stellar holiday, Target Corp. is scaling back on some parts of its innovation agenda in order to concentrate on its core business.    The Minneapolis Star Tribune reported that Target has scrapped its highly secretive e-commerce startup called Goldfish, and also has shelved a prototype for a store of the future, complete with robots, that was due to be built soon.

Through the deployment of mobile data capture solutions, retailers can gain a wealth of real-time operational data and insight. On the front end, consumer barcode scans provide enterprises with valuable insights into shopping behavior and help to strengthen consumer relationships. On the back end, mobile barcode scans provide retailers with real-time snapshots into how products move through their supply chain.  

Identity fraud is at an all-time high, and despite industry efforts, fraudsters continue to rack up victims.   According to the “2017 Identity Fraud Study,” the number of victims increased by 16%, rising to 15.4 million U.S. consumers in the last year — a record high since Javelin Strategy & Research began tracking identity fraud in 2003.   

Pinterest is taking its search program to the next level.   The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.  

Young children looking for the carousel at Westfield’s Garden State Plaza mall in Paramus, New Jersey, were disappointed this past holiday season. Their older siblings, cousins, and perhaps even parents, were not.  

Every year, 30,000 retail industry professionals descend on Manhattan for the National Retail Federation’s “Big Show.    It’s a once-a-year opportunity to take the pulse of one of our most familiar industries. Amazon conspicuously abstains from the event, but it is nonetheless the focus of many conversations, distracting some retailers from the real opportunity: innovations in customer experience. Thankfully, this year a healthy shift seems to have begun.