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Amazon introduces the future of shopping?
What if consumers could just press a button when they run out of Tide detergent or Olay moisturizer? Amazon is seeking to redefine omnichannel retailing by creating commerce channels out of everyday objects.
The e-commerce giant's latest retail gizmo could forever change how consumers replenish supplies: a branded button called the "Dash Button" that's affixed to an appliance — a coffee maker for coffee, for example, or a washer machine for detergent — and automatically replenishes supplies through Amazon when pressed.