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Accenture in tech collaboration with Council of Fashion Designers
The Council of Fashion Designers of America (CFDA) and Accenture are collaborating to help shape how the fashion industry integrates technology and consumer insights into its business practices. Combining the creativity within CFDA’s membership with Accenture’s expertise in customer experience, strategy, insights and technology, the two organizations will create talent-development programs for today’s designers and tomorrow’s retailers. -
Sears taps AI to sell tires
Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence. Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.