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Five ways Walmart uses big data
Walmart is bullish on big data — especially when it comes to finding ways to better serve its shoppers. Big data volume continues to grow, but Walmart is using it to the company’s — and its customers’ — advantage. By analyzing the robust information flowing throughout its operations, the discounter has gained a real-time view of workflow across its pharmacy, distribution centers, stores and e-commerce, according to a company blog.
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Generational Perspective: How our past defines our future buying behaviors
Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick. Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity.
