Artificial Intelligence

Pinterest is taking its search program to the next level.   The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.  

Young children looking for the carousel at Westfield’s Garden State Plaza mall in Paramus, New Jersey, were disappointed this past holiday season. Their older siblings, cousins, and perhaps even parents, were not.  

Every year, 30,000 retail industry professionals descend on Manhattan for the National Retail Federation’s “Big Show.    It’s a once-a-year opportunity to take the pulse of one of our most familiar industries. Amazon conspicuously abstains from the event, but it is nonetheless the focus of many conversations, distracting some retailers from the real opportunity: innovations in customer experience. Thankfully, this year a healthy shift seems to have begun.  

Amazon’s packing processes are about to get even faster.   The retail giant has been issued a patent for a robot that can pack orders, potentially speeding up the fulfillment process, according to NBC News.   

Starbucks is further evolving its digital customer experience.    Staring Monday, Jan. 30, Starbucks is launching a beta test for a voice messaging service that enables guests to place and pre-pay for their food and beverage orders “on command” via the Starbucks mobile iOS app and the Amazon Alexa platform. The new “My Starbucks barista” feature is an extension of Starbucks Mobile Order & Pay service, which allows customers to order and pay for their items before arriving at their store.  

In an era when gamers want new releases in their hands as quickly as possible, GameStop is changing the rules.   The gaming retailer calls its updated strategy a “new moment of truth.” Described as the gap between when a consumer purchases merchandise and actually receives it, this timing can truly make or break the chain’s reputation going forward — especially as digital retailing increases customer expectations.  

Like the principle of yoga, Lululemon Athletica knows the value of learning from a journey — in this case, its shoppers’ journeys.   In fact, this information will help the athletic apparel retailer hit its newest milestone: “touching one billion people and doubling our revenue over the next five years,” Miguel Almieda, Lululemon’s executive VP digital, said at last week’s NRF Convention and Expo in New York City.   

Fraud, cyber and security incidents escalated in 2016.   That’s according to the “Kroll Annual Global Fraud and Risk Report,” which surveyed executives worldwide across multiple industries and geographies. The study noted that 82% of the respondents experienced a fraud incident in the past year compared to 75% in 2015.