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Accessories retailer aims to give stores a local feel
Sunglass Hut is making a strategic move to evolve its brick-and-mortar experience. The sunglass retailer has added a a cloud-based merchandising system across its stores in Australia and New Zealand that helps each store localize and personalize its product mixes to create a shopping experience that feels custom-tailored. -
Accenture: Traditional loyalty programs waste ‘billions’ in digital age
Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to. This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.