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Artificial Intelligence

  • Specialty retailer boosts online revenue with enhanced marketing tool

    Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  

  • Is Facial Recognition in Retail Market Research the Next Big Thing?

    Remember the memory-erasing Neuralyzer in "Men in Black"? Or more recently, "Ex Machina," the Oscar-winning story of a humanoid robot that uses emotional persuasion to outsmart humans and escape from the secluded home of its creator?  

  • Study: Connected devices present major cyber-security risk

    It seems information security programs are not keeping up with the pace of evolving cyber-threats.   As more companies support Internet of Things (IoT) and bring-your-own-device (BYOD) programs, they become bigger targets to savvy cyber-criminals. This threat grows more serious when 66% of IT security professionals aren't sure how many devices are even in their environment.  

  • Profit Hunting: How to use analytic insights to drive profitable growth

    Consumers in recent years have shown a seemingly insatiable appetite for special offers and discounts. During the holiday season, retailers generated billions of dollars by rolling-out high-profile promotional strategies – but was this activity actually profitable?   For many retailers, the holiday season lead to significant profit erosion. According to DynamicAction’s Retail Index, 44% of all orders last year were sold on promotion. At the same time, however, retailers saw a 24% reduction in margins.   

  • Report: A new two-legged robot is walking onto the home delivery scene

    A group of engineers from Oregon State University think it has a solution to solve the home delivery puzzle.  

  • Report: Malware attacks drop, but ransomware, IoT threats increase

    As malware attacks drop, it is becoming clear that cyber-criminals’ weapons of choice are shifting — and retailers need to be ready.   That’s “2017 SonicWall Annual Threat Report,” which is compiled from data collected throughout 2016 by the SonicWall Global Response Intelligence Defense (GRID) Threat Network. This includes daily feeds from more than 1 million security sensors in nearly 200 countries and territories.  

  • Google pulls plug on hands-free payments

    The mobile payments landscape just lost one competitor — for now.   Google announced that it was ending its “Hands Free” payments pilot as of Wednesday, Feb. 8. The program, which launched in the San Francisco Bay Area in March 2016, enabled users to pay for goods and services without having to take out their phone, VentureBeat said.   

  • AI helps lingerie brand bolster revenue by 60%

    Cosabella has found a way to future-proof its business, and simultaneously drive sales.   The luxury lingerie brand had no trouble attracting shoppers. But to ensure longevity, brands must convert contacts into loyal customers if they want to grow their market share. Cosabella took a proactive step in this process by adopting an artificial intelligence (AI) platform from Emarsys, to revolutionize the role of its marketers.  
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