SPECS to showcase Samsung’s experiential retail flagship

When Samsung Electronics America opened the doors to Samsung 837 in the heart of New York City, it unveiled a digital playground that personifies the evolution — and future — of retail. The store will be the focus of a session at Chain Store Age’s upcoming SPECS conference (March 12-14, at the Gaylord Palms, Kissimmee, Florida).



Michael Koch, senior director of store development for Samsung Electronics America, will give a behind-the-scenes look on the creation of flagship and will review the rapid evolution of technology and how retailers can create a flexible environment to respond to emerging trends and remain fresh.



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