Artificial Intelligence

In recent years, customer engagement has become much more of a mission-critical function for retailers. While nobody would argue that retailers must engage their customers in a way that recognizes the disruptive effects of leading-edge technologies like social and mobile, there is a priority that looms even larger. Namely, data security.

Insecure Data Creates Insecure Customers

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Colorado Springs, Colo. – Secure data vault provider CertainStore is rolling out of a cybersecurity solution utilizing its proprietary micro-encryption/micro-tokenization technology to prevent the re-occurrence of recent malicious attacks on customer data.

Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.

As senior editor of Chain Store Age it is my pleasure to welcome you to the first edition of our new Customer Disruption e-newsletter. Every other Thursday, I will be presenting you with content from the Chain Store Age website and magazine highlighting how retailers are using technology to provide customers with the type of seamless, personalized shopping experience they have come to expect.

Kirkland, Wash. – VisibleBrands has raised approximately $2.3 million through a Series B financing to support a regional expansion of its patented in-store digital couponing platform. In preparation for the company’s regional expansion, VisibleBrands promoted Tim Belvin to CEO, succeeding founding CEO Tim Morton.

ChannelNet, a leading digital customer acquisition, retention and conquest marketing company, has named Angela Johnson as VP of account management.

The company will be looking to Johnson to help it manage growth. Johnson has more than 20 years of client relationship management and is an expert in developing multichannel solutions for the automotive, high-tech and insurance industries.