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Study: Shoppers not shying away from voice, chatbots, other new technologies
When connecting with retailers, consumers are warming up to more complex and emerging technologies. Retailers are starting to integrate artificial intelligence (AI) and voice technology into communications with shoppers — and consumers are increasingly receptive. In fact, 79% of shoppers have used text, messenger apps or voice devices, and 74% indicated they have used live chat when shopping. -
New Consumer Expectations, New Opportunities for Retailers
Consumers continue to make the majority of their purchases at the physical store. However, their constant connectivity to the cloud through smartphones, laptops, tablets and smart watches — combined with the popularity of e-commerce — is redefining their expectations of the ideal in-store experience. Today, consumers want the same convenience, personalization and simplicity they’ve grown accustomed to online.

