Voice Control

1-800-Flowers.com continues to embrace the conversational commerce game.    The gifting brand is preparing to launch a program that will enable its customers to place orders via Google Assistant on their Android phones and iPhones. Using their voice or text, they can access a menu of gifting categories, and place orders for delivery nationwide. The service also enables users to specify same-day delivery or schedule a gift’s arrival for a future date.  

Walmart has officially gone live with voice shopping on the Google Home platform.   As it was announced back in August, the discounter is partnering with Google to allow its customers to shop for Walmart items through voice via Google Assistant, the search giant's online shopping platform that lives on its smart speaker. On Wednesday, the partnership went live, with more than two million Walmart items available through voice.   

Consumers are growing increasingly comfortable using connected devices for daily tasks — and shopping is not far behind.    As more devices connect to chatbots and virtual assistants, an increasing number of consumers are ready to embrace the automation and convenience delivered by IoT technologies. Nearly half of consumers (48%) said they would feel comfortable with a connected device, such as a refrigerator, ordering items on their behalf.  

A new Alexa skill is helping Perry Ellis’ customers dress for any occasion.   The menswear brand is assisting its shoppers with the “Ask Perry Ellis” Amazon Alexa skill. Called the first-of-its-kind, voice-activated skill, the technology supports a modern, frictionless shopping experience that enables customers to use their voice to find the right look, and shop for merchandise.   

Amazon's Echo is in expansion mode just in time for the holiday rush.   The online giant on Wednesday announced five new Echo products, along with several other new gadgets. And none of the items cost more than$150, TechCrunch reported. The new items include Echo Plus, which will do double duty by also serving as a hub for smart home devices.  

Black Friday is still No. 1 when it comes to setting sales records.   Black Friday, which falls on Nov. 24 this year, will be the busiest digital shopping day in U.S. history, exceeding Cyber Monday (Nov. 27) for the second year in a row, according to a report by Salesforce.  

When connecting with retailers, consumers are warming up to more complex and emerging technologies.   Retailers are starting to integrate artificial intelligence (AI) and voice technology into communications with shoppers — and consumers are increasingly receptive. In fact, 79% of shoppers have used text, messenger apps or voice devices, and 74% indicated they have used live chat when shopping.  

Amazon has evolved into a destination for a variety of categories, and now it’s adding sweets and snacks to this portfolio.    Out of $49 billion in total sales across sweets and snacks in 2016, Amazon rang up $240 million in 2016. And between January-August 2017, the online giant has already grabbed $215 million — a year-over-year (YoY) growth of 42%, according to “Sweets & Snacks: The Amazon Effect,” a report from One Click Retail.  

The nation's largest home improvement retailer is getting in on the voice shopping game.   Home Depot is joining Google Express this fall, a move that will give its customers the ability to shop just by speaking their orders. Google Assistant, the search giant's online shopping platform, resides on Google’s smart speaker Google Home and other smart devices.   

Yet another traditional retailer is partnering with Amazon, as the online behemoth continues to expand its presence in brick-and- mortar stores.    Kohl's plans to add an Amazon "smart home experience' in-store shop, or "zone," in 10 select Kohl’s locations across the Los Angeles and Chicago areas starting in October. The spaces will allow shoppers to try out and purchase Amazon devices, accessories and smart home devices and services directly from the online retailer.