Voice Control

Amazon has evolved into a destination for a variety of categories, and now it’s adding sweets and snacks to this portfolio.    Out of $49 billion in total sales across sweets and snacks in 2016, Amazon rang up $240 million in 2016. And between January-August 2017, the online giant has already grabbed $215 million — a year-over-year (YoY) growth of 42%, according to “Sweets & Snacks: The Amazon Effect,” a report from One Click Retail.  

The nation's largest home improvement retailer is getting in on the voice shopping game.   Home Depot is joining Google Express this fall, a move that will give its customers the ability to shop just by speaking their orders. Google Assistant, the search giant's online shopping platform, resides on Google’s smart speaker Google Home and other smart devices.   

Yet another traditional retailer is partnering with Amazon, as the online behemoth continues to expand its presence in brick-and- mortar stores.    Kohl's plans to add an Amazon "smart home experience' in-store shop, or "zone," in 10 select Kohl’s locations across the Los Angeles and Chicago areas starting in October. The spaces will allow shoppers to try out and purchase Amazon devices, accessories and smart home devices and services directly from the online retailer.  

As the online delivery wars heat up, Walmart is expanding its grocery pickup service to the hometown of one of its biggest rivals.  

Amazon’s newest move could take voice-assisted ordering to new levels.   The online giant is joining forces with Microsoft to integrate the companies' two digital assistants. This will allow Amazon’s Alexa to activate and talk to Microsoft’s Cortana device, and vice-versa.   

Walmart is determined not to cede any ground to Amazon.   In a partnership that takes direct aim at the online giant and its Alexa voice-controlled device, Walmart is teaming up with Google to offer hundreds of thousands of items available for voice shopping via Google Assistant, the search giant's online shopping platform that lives on its smart speaker Google Home and other smart devices. It will be the largest number of items currently offered by a retailer through the platform, according to Walmart.   

Just when the industry is getting its arms around mobility, an evolution is underway. It’s being referred to as Mobile 2.0, and it’s all about moving away from static — even batched — information, and about retailers getting more interactive with mobile users. With shoppers wanting to be able to quickly browse merchandise availability, check their loyalty status and redeem rewards on their smartphones, mobile apps need to be as interactive as possible.

Eager to improve customer communication, a majority of retailers plan to increase in the use of artificial intelligence (AI) moving forward.   This was according to “How AI Technology Will Transform Customer Engagement,” a report from Linc and BrandGarage. The study polled 104 senior-level marketing and e-commerce executives from leading retail brands.  

Amazon is staking a claim in the appliance market in a big way in a partnership with Sears Holdings.   The embattled retailer announced it will sell its prized Kenmore-branded appliances on Amazon. The deal opens the way for the broadest distribution to date of Kenmore products outside of Sears stores and its websites. Distribution will be nationwide, and Sears Home Services and Innovel Solutions units will provide delivery, installation, and other services.  

Greg Portell, lead partner in the retail practice of global strategy and management consulting firm A.T. Kearney: