Sales & Marketing

Warrendale, Pa. -- Apparel retailer Rue21 announced the opening of its 500th etc! store, in Franklin Mills, Pa. The etc! format was introduced five years ago to highlight the company's expanded accessories category, and has since been incorporated into all new Rue21 stores and remodels.

The five categories of etc! -- footwear, fragrance/beauty, accessories, jewelry, and the area brand of intimate apparel and sleepwear -- are merchandised together in approximately 1,000 sq. ft. within Rue21 stores and have been important in driving incremental sales.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

The Walmart Visitor Center in downtown Bentonville is set to reopen on May 21 after undergoing extensive renovations, which means the new facility will be able to accommodate the thousands of Walmart employees who will descend on the town for the company’s annual meeting on June 3.

D’Lites, in Woodbury, N.Y., is not your ordinary ice cream parlor. Specializing in a wide array of soft-serve treats, the 1,400-sq.-ft. shop has a fun and fashionable look. Splashes of pink stand out against a dramatic, monochromatic background. The color scheme and clean-looking environment appeal to the eater’s higher-end target clientele.

EL SEGUNDO, Calif. -- Big 5 Sporting Goods reported that for the fiscal 2011 first quarter, net sales were $221.1 million, compared with net sales of $218.5 million for the first quarter of fiscal 2010. Same-store sales decreased 0.9% for the first quarter of 2011 versus the comparable period in the prior year. This compares to a same-store sales increase of 2.4% in the first quarter of 2010.

El Segundo, Calif. -- Big 5 Sporting Goods Corp.’s first-quarter net income fell 54% and missed analysts' expectations because of increased expenses as customer traffic declined.

The company also gave a second-quarter earnings outlook much lower than Wall Street's view.

Big 5 reported late Tuesday that it earned $2.8 million for the period ended April 3, down from $5 million a year ago.

PLEASANTON, Calif. -- Safeway Inc. announced that has teamed up with design expert Debi Lilly to launch an exclusive new line of entertaining and home décor products.

DEERFIELD, Ill. — Sales for Walgreens during the month of April edged up 5.5%, thanks to a boost in both front-end and pharmacy sectors.