Sales & Marketing

Warrendale, Pa. -- Apparel retailer Rue21 announced the opening of its 500th etc! store, in Franklin Mills, Pa. The etc! format was introduced five years ago to highlight the company's expanded accessories category, and has since been incorporated into all new Rue21 stores and remodels.

The five categories of etc! -- footwear, fragrance/beauty, accessories, jewelry, and the area brand of intimate apparel and sleepwear -- are merchandised together in approximately 1,000 sq. ft. within Rue21 stores and have been important in driving incremental sales.

NEW YORK —  Consumers took advantage of Easter promotions and helped drive up sales at leading U.S. department stores.

Macy's Inc. reported total sales of $1.924 billion for the four weeks ended April 30, an increase of 10.9% compared with total sales of $1.735 billion in the four weeks ended May 1. The company’s same-store sales were up 10.8%, beating Macy’s guidance for comps to be up between 8% and 9%.

MINNEAPOLIS — The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens and begs the question whether Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

COLUMBUS, Ohio -- Big Lots reported that sales for its first quarter ended April 30 were $1.2 billion, a decrease of 0.5% compared with $.22 billion for the first quarter of fiscal 2010.  Comparable-store sales for stores decreased 3.6% for the first quarter of fiscal 2011.  

Shoppers looking to buy an e-reader for mom this week had an interesting choice to make. They could pay $149 for a Nook at Walmart or go to Target or Best Buy and pick up a Kindle for $114. Target and Best Buy offered the Wi-Fi-enabled Kindle version capable of holding up to 3,500 books, and Target even featured the device on the cover of its weekly ad with a large photo. Walmart opted for a similar strategy and featured the Wi-Fi-enabled Nook capable of holding 1,500 books for $149 on the cover of its circular.

New York City -- Retailers reported strong April sales that were boosted by the late Easter holiday, which fell on April 24, three weeks later than last year. Same-store sales rose 8.9% at the 25 retailers tracked by Thomson Reuters, compared with expectations for an 8.2% increase. But the good news was tempered as retailers acknowledged that shoppers are under increasing pressure from rising gas prices and other cost increases.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

Austin, Texas -- Whole Foods Market's second-quarter net income rose 33% on strong sales, beating analyst expectations. The company raised its full-year earnings outlook.

Whole Foods said the overall results for the quarter were its strongest in five years. It has fully repaid its long-term debt and is considering using its growing cash balance to grow faster, raise its dividend and repurchase stock.