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Supervalu looks to grow on multiple fronts
CHICAGO -- Supervalu detailed its strategic plan to deliver profitable growth in the future for shareholders at an investor event May 3.
Commenting on the company’s plans, Supevalu CEO and president Craig Herkert said, “We are focused on acting as one company, working toward a common goal of delivering increased value to all of our customers and meeting their needs neighborhood by neighborhood.”
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Retailers mobilize their efforts
WASHINGTON -- Mobile and social initiatives are becoming increasingly important to retailers. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year. “