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Subway launches mobile payments and promotions through Softcard
Milford, Conn. -- Subway announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard, completing a rollout that was announced earlier this month.
In the future, Subway will integrate its card rewards program into the Softcard app in participating markets, providing a simpler way to earn reward points.
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Vera Bradley uses ShopperTrak for U.S. in-store analytics
Chicago - Vera Bradley has implemented ShopperTrak's Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year. Vera Bradley plans to use ShopperTrak Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores and creating a reliable, global platform for consistent data reporting.