Subway launches mobile payments and promotions through Softcard

Milford, Conn. -- Subway announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard, completing a rollout that was announced earlier this month.



In the future, Subway will integrate its card rewards program into the Softcard app in participating markets, providing a simpler way to earn reward points.



"By mobilizing our Subway Card Rewards Program in Softcard, we can offer customers an easier, more meaningful experience through the technology they use most – their smartphones." said Carman Wenkoff, CIO, Subway.