Sears seeks fit with 'Reserve It' service

Just in time for the peak holiday shopping season, Sears is introducing "Reserve It" – a free service that lets Shop Your Way members pick out apparel and footwear in stock at their local Sears, put the items on hold, and then try them on once they arrive at the store.

“Instead of browsing through racks to find your size, color and style, you've already browsed with a few clicks online, and when you arrive at the store your selections are hand-picked, ready and waiting for you to try on,” said Leena Munjal, senior vice president, Sears Holdings. “Reserve It combines the digital world of ecommerce with in-store shopping … to streamline and personalize the experience for our members like never before."

The company describes Shop Your Way as a social shopping destination and rewards program that offers millions of products, personalized services and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases, according to Sears.

Sears said last week that Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday. The Reserve It launch comes as the National Retail Federation estimates that 56% of shoppers – an all-time high – will shop online this holiday season.