Sales & Marketing

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Phoenix – PetSmart Inc. considered but ultimately rejected attempting to buy an unidentified, privately held pet retail chain before agreeing to an $8.7 billion sale in December 2014. In an SEC filing, PetSmart disclosed it decided against the purchase after determining there could be competitive and antitrust issues.

PetSmart also said 27 potential buyers showed interest in purchasing the company between August and October 2014, before PetSmart formally launched a bidding process.

Two technology trends stood out above all others at this week’s NRF Annual Convention. First, retailers are becoming aware that omnichannel inventory transparency is the back-end platform supporting the front-end seamless customer experience they have been building the past few years. Being able to see all inventory across all channels in real time is the key to enabling omnichannel processes such as shipping and fulfilling from store, centrally managing orders from multiple sales channels, providing “endless aisle” access to full inventory.

In addition to educating attendees about the charitable activities of Retail ROI and presenting a heartfelt session from Katie Meyler, founder of Liberian non-profit More Than Me and a 2014 Time Person of the Year for her Ebola prevention efforts, this year’s Super Saturday event in New York focused squarely on customer experience. A variety of industry experts across a range of panel discussions all returned to the crucial need for technology-enabled, seamless customer experience.

Confident consumers stocked up on gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011.

According to the National Retail Federation, December retail sales, which exclude automobiles, gas stations and restaurants, decreased 0.9% seasonally adjusted month-to-month, and 4.6% unadjusted year-over-year. The significant drop in gasoline prices in the month of December brought down much of the month-to-month growth.

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Jo-Ann Fabric and Craft Stores is targeting customers in the education field with a special promotion and discount.

The fabric and craft specialty retailer will be having a Teacher Appreciation Days savings event Jan. 17-19. All qualifying teachers will be able to take advantage of significant savings on a wide variety of craft supplies and classroom decor items. Teachers will receive 25% off all purchases throughout the event.

New York -- NCR announced that its SelfServ 90 will be deployed by Ryohin Keikaku Co, Ltd. in Japan. The pilot implementation for MUJI department stores marks the first installation of NCR self-checkout technology in a non-grocery environment in Japan.  Additional deployments are expected for its high-traffic locations inside terminal buildings and metro areas, as well as other stand-alone locations. The MUJI store in Yurakucho, Japan is the site of the initial installation.