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McDonald’s signs off on digital menu boards


Oak Brook, Ill. - McDonald’s USA is turning to digital menu boards for improved merchandising at more than 14,000 stores. AT&T has collaborated with Stratacache and LG Electronics to provide a completely integrated digital menu board solution.

AT&T is providing project management and connectivity for the digital menu boards through an existing relationship with McDonald’s whereby AT&T provides WAN, LAN, and Wi-Fi services. Stratacache’s ActiVia for Media 4.0 digital signage software provides a dynamic merchandising solution for single and multi-panel menu board solutions. With ActiVia, select McDonald’s restaurants in the U.S. can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will. Additionally, Stratacache provides all system operations, restaurant specific content scheduling, remote monitoring and management and media players.

LG is providing display technology with its 47-inch class LED monitors to bring clearer image quality. The LG Full HD displays, at least five displays per McDonald’s location, are Energy Star certified.

“Our customers are responding positively to our new menu boards,” said Patrick Phalen, McDonald’s VP, US Information Technology. It is easier to see our great tasting food on a digital display.”

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