Sales & Marketing

New York -- Companies are losing as much as 25% of online revenues an average per respondent of $92.3 million per year – to mobile fraud, according to a study by RSA and TeleSign, a provider of mobile identity verification solutions. Nearly one-third of organizations lost as much as 10% and up to 25% of revenues due to mobile fraud.

Framingham, Mass. - Staples Inc. is launching a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign, which features radio, digital and social media, builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.

Cincinnati – Post-holiday returns serve as a way to ensure the stress of the holiday season lasts into the New Year. According to a survey of about 1,200 adults by loyalty program provider LoyaltyOne, one out of every two U.S. shoppers (51%) say that returning gifts adds to their post-holiday stress.

Paris – Valentine’s Day has its origins in ancient Roman times, but that doesn’t mean the holiday isn’t keeping pace with modern technology. By analyzing data from 48 million online transactions made via desktop, smartphones and tablets from more than 200 U.S. retailers, advertising company Criteo determined that three out of 10 Valentine’s Day purchases will be made on mobile.

Austin, Texas – The husband or boyfriend who forgets to buy Valentines flowers until late in the day Feb. 14 now has a safeguard. Whole Foods Market and the Instacart grocery delivery app are offering Valentine’s flowers delivered in as little as one hour across 15 major U.S. metros.

Brown Shoe Company has added the former CEO of Victoria’s Secret to its board of directors. 

“Adding Lori Greeley -- a well-known and highly-respected leader in retail -- to our board of directors gives us the benefit of her more than 20 years of experience,” said Diane Sullivan, CEO, president and chairman of Brown Shoe Company. “Her energy and passion for the business and her leadership skills will be a welcome addition to our company.”

Fort Lauderdale, Fla. -- The Galleria at Fort Lauderdale, a premier regional mall in Broward County, Florida, has added France-based YellowKorner, a limited edition photo gallery, to its mix of more than 100 specialty retailers. YellowKorner is located across from Dillard’s upper mall entrance and next to Natuzzi in the nearly one million-sq.-ft. mall.

San Francisco -- Delivery Agent, whose technology allows television viewers to engage with and buy directly from advertisements and television shows via web, mobile, and advanced television applications, has tapped board member James Peters as president and COO. Peters previously held key leadership roles at Office Depot, Staples and Ross Stores.