Retail vet named COO of digital marketing innovator Delivery Agent

San Francisco -- Delivery Agent, whose technology allows television viewers to engage with and buy directly from advertisements and television shows via web, mobile, and advanced television applications, has tapped board member James Peters as president and COO. Peters previously held key leadership roles at Office Depot, Staples and Ross Stores.



"We are laser-focused on driving revenue through world-class omni-screen shopping experiences built to monetize entertainment content," said Mike Fitzsimmons, CEO, Delivery Agent. "The addition of Jim to our team - a well-respected leader with a wealth of commerce expertise - will enable us to accelerate our growth and maintain our strategic focus."



Delivery Agent said it is currently in market with leading broadcasters, advertisers, multichannel video programming distributors and smart TV manufacturers. According to the company, it brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues.