Sales & Marketing

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.

Costco shoppers may soon have other options for payment. American Express says it is ending its 16-year-old exclusive relationship with Costco next year.

Costco is one of the few big U.S. merchants that accepts only American Express cards. Cards branded by Visa Inc., MasterCard Inc. and Discover Financial Services can’t be used at its warehouse stores.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

Zulily achieved $1.2 billion in annual sales during 2014, but Wall Street was none too happy with that.

The flash-sale website operator expects first-quarter sales of $300 million to $320 million, compared with the $371 million estimate from analysts surveyed by Thomson Reuters. For the full year, it expects $1.5 billion to $1.65 billion, compared with an analyst estimate of $1.75 billion.

Here are five retail trends to expect in 2015 — and the opportunity each trend presents — from the folks at T1Visions, a provider of interactive touch-screen technology.

1. Stores as Experiences = opportunity to create new ways to interact with product; focus on experience over the sale; customize the experience whenever and wherever possible.

Seattle - A significant increase in selling, general and administrative expenses, as well as higher marketing expenses, helped plunge net income at pure play retailer Zulily Inc. below Wall Street expectations during the fourth quarter of fiscal 2014. Net income fell 15% to $10.88 million from $12.75 million.

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. 

Charlotte, N.C. -- Crescent Communities has unveiled plans for a mixed-use, transit-oriented development that will bring Uptown Charlotte its first Whole Foods Market. The company’s plans for the 5.4-acre site at the Lynx Light Rail’s Stonewall Station, in Charlotte, North Carolina, define a new model of urban living for the area and complement its Tryon Place mixed-use development to redefine the city’s Stonewall corridor.