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Sales & Marketing

  • Study: Online shoppers expect user reviews

    Chicago – Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need.

  • Omnichannel opportunity at heart of SPI deal

    Software Paradigms International Group (SPI) has completed another acquisition, nabbing Direct Tech Inc., to bolster the company’s omnichannel service offering.

    Direct Tech is a 25 year old company regarded as an industry leader in merchandise and inventory planning software and services for direct-to-consumer retailers.

  • Study: Mobile shopping growing three times rate of overall online commerce

    San Jose, Calif. - Mobile commerce is growing at nearly three times the rate of overall e-commerce. According to a new study from PayPal and Ipsos, from 2013-2016, the multi-country average compound annual growth rate (CAGR) for mobile commerce is projected at 42%, compared to 13% for overall e-commerce (including mobile commerce).

  • Target localizing its Express format stores

    Target Corp. is reportedly localizing the assortments at its smaller-footprint Target Express stores to a high degree.

    The Minneapolis-St. Paul Star Tribune reported that since opening its first Target Express in the Dinkytown neighborhood of Minnesota in summer 2014, the discounter has carefully considered local customer demographics when stocking shelves.

  • Amazing Lash Studio signs on new franchise partners; to add nearly 100 locations

    Scottsdale, Ariz. -- Amazing Lash Studio, a fast-growing franchisor of eyelash extension studios is starting 2015 by welcoming new regional developer partners who will open nearly 100 studios in Nevada, Utah, Idaho, Illinois, New Jersey and New York. This nearly doubles the coverage of the Amazing Lash Studio brand to 15 states across the country.

    Franchise veterans Ren and Michelle Waters have partnered with Terry and Leslie Rock to develop 20 studios in the Nevada, Utah and Idaho regions for Amazing Lash Studio.

  • Italy’s Miroglio Group selects Zebra WiFi for customer experience

    Alba, Italy - The Miroglio Group, an Italy-based international fashion retailer, has selected Zebra Technologies' wireless LAN solution to optimize information processes and transform them into a single omnichannel workflow. This selection was done as part of an overhaul plan that involved all the Italian companies in the Group: four buildings at its headquarters in Alba, its Milan offices and the entire store channel.

  • Halloween may taste different this year

    Retailers who sell Nestle candy may soon be hearing a lot from their customers about changes in the taste or color of their favorite confections.

    That’s because Nestlé has pledged to remove all artificial flavors and colors from its chocolate and sweets in the United States.

  • Emerging markets drive global multichannel grocery growth

    Cincinnati - Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online. In addition, according to findings of a new study from customer service company dunnhumby, emerging and nascent markets are seeing the most growth with 97% and 89% year-on-year growth, respectively.

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