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Omnichannel opportunity at heart of SPI deal


Software Paradigms International Group (SPI) has completed another acquisition, nabbing Direct Tech Inc., to bolster the company’s omnichannel service offering.

Direct Tech is a 25 year old company regarded as an industry leader in merchandise and inventory planning software and services for direct-to-consumer retailers.

“With the completion of the Direct Tech acquisition, SPI will extend its capabilities in merchandise and inventory planning to serve online retailers in today’s omniChannel environment. SPI is committed to providing complete solutions across the retail value chain for retailers worldwide,” said “Sid Mookerji, SPI Global CEO.

Direct Tech is the seventh acquisition in SPI’s history, complementing the company’s existing Buyer’s WorkMate Merchandising Advantage product to create what the company contends is an unparalled platform for delivering omnichannel solutions for multi-channel retailers.

"We are excited to join the SPI suite of OmniChannel solutions. Their extensive experience in retail software and service solutions significantly increases the value we can bring to our clients. SPI’s current Merchandising Advantage product combined with Direct Tech’s strength in direct-to-consumer retail planning allows us to jointly provide an exceptional omnichannel planning solution and expands our market opportunity with multi-channel retailers,” said Craig Harding, Direct Tech president. “We will also better serve our current clients by providing merchandising staff augmentation and project management for technology implementations.”

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