Italy’s Miroglio Group selects Zebra WiFi for customer experience

Alba, Italy - The Miroglio Group, an Italy-based international fashion retailer, has selected Zebra Technologies' wireless LAN solution to optimize information processes and transform them into a single omnichannel workflow. This selection was done as part of an overhaul plan that involved all the Italian companies in the Group: four buildings at its headquarters in Alba, its Milan offices and the entire store channel.



The Wi-Fi connection allows Miroglio to design new services to facilitate store management and enhance customer experience through new touch-points such as mobile POS terminals, interactive totems and magic mirrors.



"We wanted to make intercompany communication uniform throughout the supply chain,” said Luciano Manini, CTO, The Miroglio Group. “Each of our stores previously had local software and a whole range of different devices and equipment which were difficult to manage. Today, we use a single centralized platform to manage the corporate portal, CRM, email, all sales reporting, press round-ups, payroll, time and attendance management, and the entire document management process."