Amazon.com gets to STEM of learning with new e-store

Seattle – Amazon.com is addressing the need for more science, technology, engineering and math (STEM) education with the launch of a new online store focused on toys and games that help kids learn STEM subjects and ideas.



In addition to focusing on the core subjects, STEM also focuses on how they relate to each other and the real world.



According to Amazon, it selected the initial assortment of STEM toys because they “have clear goals and encourage kids to learn STEM skills while having fun.”



Amazon’s interest in STEM is not strictly altruistic. The company said that STEM products were the second-most visited section and had the second-highest sales volume during the 2014 holiday season.