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Sales & Marketing

  • Shopping center visionary Alfred Taubman dies

    A. Alfred Taubman, the father of the modern indoor shopping mall, has died. He was 91.

    The announcement was made over the weekend by his son, Robert Taubman, the chairman, president and chief executive officer of Taubman Centers Inc. Taubman said his father suffered a heart attack.

  • Study: Consumers spend fuel savings on groceries

    Jacksonville, Fla. – A majority of consumers are spending savings from lower fuel prices to buy groceries. According to the new “Why? Behind the Buy” report from Acosta Sales & Marketing, 72% of shoppers age 18-34 will spend fuel savings on groceries.

    Almost all (95%) U.S. shoppers report buying household groceries at regular supermarkets in the past six months; followed by shopping at mass merchants (79%); warehouse/club stores (42%); dollar and drug stores (39%); convenience stores (25%); natural/organic grocers (21%).

  • Study: Amazon, HSN among best customer experiences

    New York – Retailers Amazon.com, HSN, Newegg, QVC and Zappos.com were among the 15 companies receiving the highest ratings in the 2015 Forrester Research Customer Experience Index. Forrester data indicates that improving the customer experience is a strategic priority for 73% of businesses, yet only 1% of companies deliver an excellent customer experience.

  • Staples names new head merchant

    Staples Inc. has made a change in a key executive position even as the company awaits regulatory approval for a pending merger with Office Depot.

    Staples said it has named Peter J. Scala as executive vice president, merchandising, effective immediately. Scala will report to Demos Parneros, president, North American stores and online, and will be a member of the company’s executive committee.

  • Papa John’s highlights ingredients via social media

    Louisville, Ky. – Papa John’s wants to be sure customers know exactly what ingredients go into its pizzas. The quick-service chain is enhancing its social content with a series of Instagram and Vine videos about the ingredients it uses, accompanied by Twitter and Facebook content focusing on each ingredient category.

    Distributed across Papa John’s social channels during the next seven weeks, the new content will highlight its core ingredients one-by-one — beginning with dough and ending with cheese.
     

  • Target does creative fitness deal with Lifetime

    Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.

  • Brown Shoe Company to change name, add men’s line

    St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.

  • Flooring Asset Lifecycle Management

    Executing the installation and managing the ongoing repairs and maintenance of the flooring asset is a challenge for everyone. Meet Matthew Whelan from W Services Group, a leader in executing open store floor installation services, and providing ongoing maintenance programs to support the life of this critical asset.
     

     

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