Sales & Marketing

New York -- Foot Locker has launched its first smartphone mobile application for iOS and Android, along with 85 “Shoemoji” sneaker replica emoticons. The emoticons allow customers to share their love of sneakers in a visual way. They can also show off some of their favorite styles with the new Shoemojis.

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.

Retailers who rely on a steady stream of new products from suppliers to drive sales will find a new source of digital inspiration in a product development deal between Mattel and the online collaboration community known as Quirky.

Washington, D.C. – The National Retail Federation (NRF) and Gap Inc. are both asking Congress to approve legislation that would reauthorize Trade Promotion Authority (TPA), saying such authority is critical to advancing free trade agreements.

Executing the installation and managing the ongoing repairs and maintenance of the flooring asset is a challenge for everyone. Meet Matthew Whelan from W Services Group, a leader in executing open store floor installation services, and providing ongoing maintenance programs to support the life of this critical asset.
 

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

Chattanooga, Tenn. - CBL & Associates Properties Inc. and Horizon Group Properties Inc. have begun construction on the second phase of The Outlet Shoppes at Atlanta. The 33,000-sq.-ft. expansion is scheduled to open before the 2015 holiday season and will bring several popular retailers to the center, including Gap Outlet and Banana Republic.

Texans love their football so what better way to drive traffic at the opening of a new Sam’s Club in Austin than enlisting some of the game’s biggest legends and rising stars.

Sam’s opened a new club in Austin on April 16 and to turn up the heat in a market accustomed to warehouse club shopping the retailer drafted notable players to appeal to fans of every generation.