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Sales & Marketing

  • Simon courts teen girls across channels

    Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  
  • Nordstrom lets women join the club

    Seattle – Nordstrom Inc. is letting women join the club. More specifically, Nordstrom is now allowing women to apply to its Trunk Club online personal shopper service that was previously only open to men.

  • Home Depot targets professional customers with $1.6 billion purchase

    Atlanta - The Home Depot Inc. is spending about $1.6 billion in an acquisition squarely aimed at better meeting the needs of its professional customers.

    The retailer is purchasing Jacksonville, Florida-based Interline Brands Inc., a national distributor and direct marketer of broad-line maintenance, repair and operations (MRO) products.

  • Report: Macy’s treads on Amazon’s turf

    New York – There is no shortage of retailers treading on different pieces of retail turf dominated by Amazon.com, and Macy’s is reportedly joining the list. According to Reuters, Macy’s will partner with same-day delivery provider Deliv to expand same-day delivery of online purchases to several new U.S. markets before the end of the summer.

  • How to Reach the Millennial Consumer

    It’s the question on every brand’s mind — how do I reach the millennial consumer?

    Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

  • Report: Target says controversial shirt not meant to offend

    Minneapolis – Target Corp. is getting some social media heat about the message on a controversial T-shirt it is selling, and says no offense was ever intended. According to the Associated Press, in a written statement Target said the black women’s shirt with the word “Trophy” written across the front in bold lettering is not meant to demean women.

  • New JCP board teaches online acumen

    Mandy Ginsberg isn’t a household name in the retail industry but J.C. Penney thinks its newest board member can help improve online customer engagement.

  • Spanish retailers offer new smartphone payment

    Madrid, Spain – Spanish retail chains including department store retailer El Corte Ingles and supermarket retailer BonPreu are leveraging a new smartphone-based payment solution. The retailers are deploying the digital payment network from Dinube, which uses tokenization, Near Field Communication (NFC) technology and biometric fingerprint security to replace card-based payments.

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