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Shoe Carnival celebrates profit hike in Q2, plans new stores
Evansville, Ind. -- Shoe Carnival Inc. kicked up its heels about its profit in the second quarter, but missed on sales.
Aided by higher merchandise margins and lower advertising expenses, Shoe Carnival reported net earnings of $4.8 million, up 84% from $2.6 million a year earlier. Its results easily beat estimates.
Net sales rose 2% $227.8 million, less than expected, from $222.1 million. Same-store sales rose 0.5%.
Shoe Carnival plans to open 21 new stores and close 15 stores by the end of fiscal 2015.
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Belk goes omnichannel for back-to-school
Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.
Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

