Amazon brings farm to table

Seattle – Amazon.com is piloting a program that delivers products from farmers markets to consumer tables (or at least their front doors).



Partnering with farmers market delivery service Fresh Nation LLC, Amazon is delivering individual orders of farmers market goods, as well as prepared gift baskets of fresh fruits and vegetables, to customers in Los Angeles and Orange and San Diego counties in Southern California.



Prices are generally a little higher than they would be if a consumer bought directly from the farmers market themselves, with a delivery fee for transactions less than $50. Customers receive an email with a three-hour delivery window the day before their delivery, and do not have to be home to receive it.