Sales & Marketing

Today’s customers are firmly in charge of the buying process. The Internet allows them to research products and prices at the click of a button, and in most cases, they are better informed about what’s available in the marketplace than the associates in brick-and-mortar stores. And, the retail environment is more crowded – and less personalized – than ever before.

As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

Mooresville, N.C. - Lowe's Companies Inc. has named Jocelyn Wong senior VP and general merchandising manager for the company's seasonal product business area, effective Oct. 12.

Wong joins Lowe's from Family Dollar, where she served as senior VP, chief marketing officer since 2012.

Vancouver – Despite a healthy increase in net revenue, net income slipped at Lululemon Athletica during the second quarter of fiscal 2015.

Net income dropped 2% to $47.67 million from $48.75 million, with higher costs and expenses driving down profits.

Net revenue grew 16% to $453.01 million from $390.7 million, aided by an 11% increase in total comparable sales. This encompassed a 6% increase in same-store sales and 35% increase in direct-to-consumer sales.

Nike has opened a soaring, one-of-kind flagship to spotlight some of its most innovative merchandise.

The three-level 31,000-sq.-ft. store, at The Grove in Los Angeles, is one of the largest in the company’s portfolio. It features a number of elements designed to celebrate the City of Angles and to serve athletes, starting with a huge “We are LA” mural that spans all three floors and is made up of thousands of icons reflecting Nike’s heritage, local sports teams and California-centric imagery.

Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

Now through Oct. 6, Food Lion shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion.

Salt Lake City -- Robert Redford’s Sundance Catalog is growing from its Western roots as it expands its retail footprint.

The company will open a store in Edina, Minnesota, on Thursday, Sept. 17. The opening is one of two locations Sundance will open east of the Rocky Mountains in 2015 as it grows from lits Western home base. The company plans to continue its retail growth over the next several years with additional stores targeted across various locations nationwide.