Sales & Marketing

Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

Chicago – More than half of retailers struggle to perform a crucial marketing task. According to a new study of nearly 200 retailers from Yes Lifecycle Marketing and Retail TouchPoints, 52% of retailers have difficulty identifying and engaging their best customers.

Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

At a time when the growing influence of millennials and the ongoing development, redevelopment and revitalization of urban communities continue to shape the commercial development landscape, the changes taking place in the hotel and multi-family sectors reflect many of those same demographic and development trends.

New York -- More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.

New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

Toys“R”Us has looked to a Loreal veteran to take over its human resources division.

The retailer announced that it has named Tim Grace as executive vice president, global chief talent officer, effective immediately. In this role, the company says Grace will oversee all global human resources functions, including organizational design, talent acquisition, succession planning, learning, change management and labor and employee relations, as well as compensation and benefits. He will report to Dave Brandon, Chairman and CEO, Toys“R”Us, Inc.