Sales & Marketing

Apple TV reportedly has a formidable new rival in the emerging channel of TV commerce.

According to GeekWire, Amazon is providing direct purchase capabilities through its Fire TV devices, without fanfare. A pilot has been underway for about two weeks, with sources indicating performance so far has exceeded expectations.

Lowe’s is giving customers a full 3-D view of their home projects, at home as well as in the store.

Lowe’s Innovation Labs, the retailer’s proprietary technology development center, is updating its Holoroom technology and expanding its availability. Partnering with virtual reality technology provider Oculus VR and Google, Lowe’s has upgraded its Holoroom feature, which lets customers visualize how they could use tools and materials sold at Lowe’s.

Rite Aid is making some key executive moves even as the company is on the verge of merging with Walgreens in a $17.2 billion deal.

Rite Aid announced that Darren Karst has been promoted to the combined role of senior executive VP and CFO and chief administrative officer, effective immediately. He will continue to report to Rite Aid chairman and CEO John T. Standley.

Southeastern Grocers on Thursday announced a significant pricing initiative that addresses exactly what customers need: a $40 million investment into permanent lower prices on the products Winn-Dixie customers buy the most.

Customers stated in a recent survey that “affordable prices” was the most important requirement from a grocery store, so Winn-Dixie is introducing a New Regular Pricing Program that will permanently reduce the prices on more than 1,500 grocery items at all 518 Winn-Dixie stores.

Build-A-Bear Workshop logged an increase in same store sales in the third quarter even as the company enters what is historically its most profitable season.

Same store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same store sales.

Build-A-Bear Workshop logged an increase in same-store sales in the third quarter even as the company enters what is historically its most profitable season.

Same-store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same-store sales.

Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

Looking at another emerging customer engagement channel, Adobe predicts social media will drive 2% of referred visits (flat growth), with revenue per visit highest on Facebook ($1.24).

Home shopping retailer QVC is going to enter consumer homes via a new device.

QVC is launching an app for Apple TV. Customers will be able to make purchases directly through Apple TV with a click of the remote, as well as search for products. QVC for Apple TV will be available in the U.S. immediately upon the release of the Apple TV, with the U.K. and Germany to follow in the coming weeks.