Sales & Marketing

Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

Consumers in Columbus, Ohio, are being given a new option for mobile payment.

CurrentC, the mobile payment application from retailer-backed consortium Merchant Commerce Exchange, is now being piloted at stores in Columbus. Major retailers currently participating in MCX include Walmart, Sam’s Club, Sears, Target, CVS and Kmart.

MCX briefly announced the Columbus beta test on the CurrentC webpage, with few details. Reuters reports that 12 major retailers are testing the service at 200 store locations, and the test may be expanded in early 2016.

Fresh on the heels of its announced $17.2 billion acquisition of Rite Aid, Walgreens Boots Alliance reported fourth-quarter net earnings of $26 million Wednesday — compared to a $221 million loss during the same period last year — and finished significantly ahead of analyst expectations. Net sales climbed almost 50% to $28.5 billion during the quarter, which ended August 31.

The Internet of Everything (IoE) has moved from vision to reality in retail and food industries, creating a “Connected Food” movement that is transforming everything from the way consumers shop, to how products are sold and how retailers can run their businesses.

It appears fraudsters are shifting their tactics online even in advance of the migration of in-store POS to EMV compliance.

The U.S. Retail Fraud Survey 2015 has reported a substantial increase in online credit card fraud. Published by Retail Knowledge and sponsored by cash handling technology provider Volumatic, the survey shows the biggest area of online loss remains, overwhelmingly, from the fraudulent use of credit cards (66%).

When it comes to respecting their privacy, consumers are less than satisfied with the retailers they shop.

According to analysis of social sentiment of more than 220,000 consumers by Capgemini Group, “Privacy Please: Why Retailers Need to Rethink Personalization,” 93% of all consumer sentiment on retail privacy was negative

Consumers who live active lifestyles often document their adventures on Instagram.

Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.