Sales & Marketing

Gordmans Stores is taking a POS-centric approach to improving the store experience.

Nebraska-based Gordmans, a discount department store chain with 101 locations, has engaged with retail solutions provider OLR to implement Oracle Retail Xstore Point of Sale (POS) and Oracle Retail Customer Engagement.

Retail is a lot like real estate – it’s all about location, location, location.

At least this is the conclusion of the fourth annual Mobile Path to Purchase study from location-based marketing provider xAd. The 2015 report reveals that 35% of U.S. shoppers who researched their impending purchases on their mobile device expect to buy within the hour.

In addition, those who research goods and services on the go are nearly twice as likely to purchase within the hour than those at home, and have a greater likelihood to convert in store.

Skechers has surpassed its fundraising goal for special needs kids with an ever-popular event that appeals to its target market.

When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.

“That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”

Venture Commercial has completed two leases on behalf of Northern Tool + Equipment in White Bear Lake, Minnesota, in the White Bear Marketplace, and in Live Oak, Texas, in The Village at Forum Parkway Shopping Center. Clay Mote of Venture Commercial, who is the master broker for Northern Tool + Equipment, made the announcement.

With a tremendous swath of the retail economy moving to or exclusively launching online, is the traditional role of the brick-and-mortar salesperson becoming obsolete?

Studies show consumers consistently gather information and make educated decisions when making everyday purchases through online research at home or via mobile comparison shopping. In fact, today the Internet influences more than half (52%) of U.S. retail sales – and is expected to grow to 64% by end of 2015.

Walmart wants to use drones to check warehouse inventory and assist with curbside pickup and delivery services, and has applied for permission from regulators to do so, according to CNBC. “Drones have a lot of potential to further connect our vast network of stores, distribution centers, fulfillment centers and transportation fleet,” company spokesman Dan Toporek told CNBC. “There is a Walmart within five miles of 70% of the U.S.

IBM is looking to give retailers an edge in dealing with the effects of the weather, with help from the Internet of Things (IoT).

The technology firm has entered into an agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Company brand.