Online fashion retailer upgrades omnichannel experience

For pure play retailers, having the right digital commerce platform is absolutely critical.



San Francisco-based digital fashion retailer ModCloth is ensuring that it can support the kind of unified omnichannel shopping experience that will bring customers back and support global expansion initiatives.



ModCloth will leverage Demandware’s digital commerce and order management capabilities by leveraging Demandware Commerce Cloud. The unified platform streamlines retail operations from purchase to fulfillment, allowing the delivery of a seamless experience to the consumer.



Demandware Commerce Cloud provides capabilities that share a single view of key retail data such as customers, orders, products and prices, and runs on a single promotion and personalization engine.