Sales & Marketing

On the heels of adding new security features to its Iris connected home device, Lowe’s is further expanding its presence in the connected home market.

Brookstone kicked off the new year by opening a store in one of the largest retail shopping centers in Nanjing, China. Additionally, the retailer opened three in-store shops in Funtalk Telecommunication's locations in Beijing and Shanghai.

After its initial entry into China, Brookstone will pursue a strategy to open up independent shops in airports and high-speed railway stations, according to Piau Phang Foo, global VP of the Sanpower Group and chairman of Brookstone. (The Sanpower Group, a multi-national conglomerate based in China, acquired Brookstone in 2014).

“Listening” on a visual platform such as Instagram might seem like an oxymoron, but there is no paradox in Pep Boys’ success in this endeavor.

For luxury watch retailer Tourneau, brick-and-mortar historically took precedence over online operations.

The New York-based retailer is known for having long-tenured associates with deep knowledge. This emphasis on the in-store experience often left digital commerce overlooked among the company’s strategic priorities.

However, recognizing that the modern consumer now expects a seamlessly blended experience that crosses the physical and digital channels, Tourneau is entering the omnichannel world with help from Demandware.

VF Corp.’s footwear, apparel and accessories brand Vans is capitalizing on one of the hottest trends in retail at its 450 stores and online.

Nautilus is getting up close and personal with shoppers.

The maker of Bowflex, Universal and other exercise equipment brands has opened its first-ever retail store, The Nautilus Shop, at its headquarters in Vancouver.

The roughly 3,000 -sq.-ft. space is designed to create an environment that supports engagement between customers and products, as well as the development of new concepts for the company’s retail partners.

Cousins Subs, a regional sub sandwich retailer with more than 100 locations in Wisconsin and Arizona, knows that a bigger sandwich isn’t better unless it has the right ingredients.

Menomonee Falls, Wisconsin-based Cousins is taking the same approach to corporate growth that it takes to increasing the size of its sandwiches. Cousins is partnering with customer analytics platform provider Buxton to develop site selection strategies based on core customer insights. Buxton will also identify new real estate growth opportunities for Cousins Subs in the Midwest.

Photo: ColorTek - Studio C, St. Louis