Sandwich chain slices deep into site selection

Cousins Subs, a regional sub sandwich retailer with more than 100 locations in Wisconsin and Arizona, knows that a bigger sandwich isn’t better unless it has the right ingredients.



Menomonee Falls, Wisconsin-based Cousins is taking the same approach to corporate growth that it takes to increasing the size of its sandwiches. Cousins is partnering with customer analytics platform provider Buxton to develop site selection strategies based on core customer insights. Buxton will also identify new real estate growth opportunities for Cousins Subs in the Midwest.



"Cousins Subs is a proven restaurant concept with more than 43 years of success," said Joe Ferguson, VP of development for Cousins Subs. "Buxton will be an invaluable resource as we continue to develop our growth strategy and look to bring the Cousins Subs brand to new markets across the Midwest."



As a Buxton client, Cousins Subs will receive a customized real estate model delivered through Buxton's web-based SCOUT platform. Utilizing SCOUT, Cousins will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.



You don’t just throw any old fixings onto a sandwich, and you also don’t just plunk a store into any old vacant location. In both scenarios, knowing the customer interest is vital to success.