Brookstone opens first overseas store, in China

Brookstone kicked off the new year by opening a store in one of the largest retail shopping centers in Nanjing, China. Additionally, the retailer opened three in-store shops in Funtalk Telecommunication's locations in Beijing and Shanghai.



After its initial entry into China, Brookstone will pursue a strategy to open up independent shops in airports and high-speed railway stations, according to Piau Phang Foo, global VP of the Sanpower Group and chairman of Brookstone. (The Sanpower Group, a multi-national conglomerate based in China, acquired Brookstone in 2014).



The Sanpower Group also said Brookstone has signed an agreement with the MIT Media Lab, a renowned research and innovation institution. The agreement grants the Sanpower Group and Brookstone unlimited access to the MIT Media Lab, which offers advanced, innovative product resources for the R&D of Brookstone's new products.