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Sales & Marketing

  • Rouse boosts operating metrics and social customer experience in California

    Redding, Calif. -- Rouse Properties announced it has significantly improved key operating metrics at Mt. Shasta Mall located in Redding, California, through execution of its leasing strategy with prominent national and regional retailers, as well cosmetic enhancements to the interior and exterior of the mall.

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Soft Surroundings Pampers Customers

    At a time when many retailers are cutting back on store expansion, Soft Surroundings is doing just the opposite, growing its retail footprint with a prototype that brings its brand experience to life. The women’s lifestyle brand, founded in 1998 as a catalog retailer, opened its first store in 2005. But it’s only been in the past couple of years that Soft Surroundings, which also has a thriving online business, has made a big push into brick-and-mortar. (In summer 2013, private equity firm Brentwood Associates took a majority interest — 55% — in the firm.)

  • Mid-America secures three new retail leases at Orland Park Crossing

    Oakbrook Terrace, Ill. -- Mid-America Asset Management announced that the firm recently secured three new retail leases on behalf of Orland Park Crossing located in Orland Park, Illinois. Orland Park Crossing is a 107,371-sq. ft. lifestyle center featuring tenants White House | Black Market, Talbots, Charles Schwab, Ann Taylor, Charming Charlie and more.

  • RILA adds DC influencers to champion retail cause

    With the retail industry continuing to face abundant legislative challenges, the Retail Industry Leaders Association has made two key hires to bolster lobbying efforts during what promises to be a year of highly contentious presidential politics.

  • TECH DEMO SPACES

    Westfield Corporation established Westfield Labs in 2013 with the purpose of innovating the retail environment. And this year the company did just that with the opening of BESPOKE at Westfield San Francisco Centre. The 37,000-sq.-ft. space incorporates co-working, event and technology demo spaces all under one dome. With an eye for retail, and a heart for tech, Westfield wanted to create a place where fashion runway shows and hackathons could happen side by side.

  • Hhgregg has holiday sales disaster

    Same-store sales declined 11% at Hhgregg during the company’s third quarter ended Dec. 31 with the retailer of appliances, electronics and furniture citing competitive pressures as the source of weakness.

  • Former Walmart exec named head merchant at The Fresh Market

    The Fresh Market is turning to a veteran of Walmart, Stop & Shop and Food Lion to help the struggling food retailer boost sales.

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