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Sales & Marketing

  • Staples takes big interest in small biz

    Staples is continuing to build on its assortment of small business services with an expanded technology assistance offering.

    Staples Tech Services now offers a next day guarantee. The suite of offerings includes PC services. Select Staples stores also offer small businesses mobile phone and tablet repairs. The new guarantee from Staples Tech Services includes PC set-up, data transfer, software upgrades, virus removal and more.

  • TOP 10 WOMEN IN TECH

    Female executives take leading roles in retail IT arena

    If a “leader” is someone who knows how to take charge, achieve goals and inspire others along the way — even in the most trying of circumstances — then the women featured in this special section are leaders in every sense of the word. They have toiled and proved their mettle — and smarts — in a field that traditionally has not been all that female-friendly: technology.

  • Why low gas prices are not helping retailers

    Gasoline prices will remain low in 2016, but that doesn’t mean retailers can count on a big windfall from the extra cash left in shoppers’ wallets and there are three key reasons why.

    The limited benefit of low gasoline prices to retailers — especially food and mass retailers — is the result of three key factors shaping household spending behavior:

  • Retailers Take Enterprising Innovation Approach

    For many years, retail IT was dominated by a traditional “enterprise” model. Using a large, centralized physical server or database, retailers would deploy core business solutions. POS terminals and customer engagement applications primarily served as data collection tools to assist back-end enterprise operations.

  • SPS adds to omnichannel toolbox with acquisition

    SPS Commerce Inc., a provider of cloud-based retail supply chain management solutions, is recognizing the need for back-end unification of supply chain and store.

    SPS has acquired ToolBox Solutions, a Toronto-based provider of POS analytics and category management services to retailers and CPG suppliers in North America.

  • Store Maintenance Concerns, Best Practices

    A lack of skilled trade labor is one of the biggest challenges confronting both retailers and suppliers in the store maintenance area, according to Boss Facility Services’ Keith Keingstein and Kerri Keingstein, who spoke with Chain Store Age about industry trends.

  • Consumers can join the Twitter brand conversation

    A new feature on Twitter will let advertisers engage consumers more directly than ever before.

    For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”

  • The magic is gone: Macy’s closing stores and cutting jobs

    Macy’s said warm weather took a huge toll on holiday sales, which were much worse than expected, prompting the company to announce major cost-cutting moves.

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