TECH DEMO SPACES

Westfield Corporation established Westfield Labs in 2013 with the purpose of innovating the retail environment. And this year the company did just that with the opening of BESPOKE at Westfield San Francisco Centre. The 37,000-sq.-ft. space incorporates co-working, event and technology demo spaces all under one dome. With an eye for retail, and a heart for tech, Westfield wanted to create a place where fashion runway shows and hackathons could happen side by side. BESPOKE opens doors for unexpected synergies and collaborations, experimentation and integration with co-working spaces — and it incorporates a tech demo space where visitors can see, feel and experience first-hand the true tech culture of San Francisco. In this space, Westfield envisions showcasing and demonstrating some of the hottest new technologies before anyone else can get their hands on it. — Melonie Messina