Rouse boosts operating metrics and social customer experience in California

Redding, Calif. -- Rouse Properties announced it has significantly improved key operating metrics at Mt. Shasta Mall located in Redding, California, through execution of its leasing strategy with prominent national and regional retailers, as well cosmetic enhancements to the interior and exterior of the mall.



In less than one year since Rouse acquired Mt. Shasta Mall in early 2015, the company has leased over 60,000 sq. ft., increasing occupancy from 90% to 95%. Additions include a 9,000-sq.-ft. Ulta Cosmetics which is opening store that will open this summer, Victoria’s Secret will undergo a full remodel and expansion to feature the retailer’s latest design prototype and Bath & Body Works will relocate to a larger space in order to incorporate their new concept, the White Barn Collection.



“We are excited by the progress and success we are achieving across our entire California portfolio, which is creating considerable value for our investors as we continue to transform these assets,” said Brian Harper, COO for Rouse Properties. “Further enhancing the quality of our assets and improving the customer experience is something in which we take great pride, working in conjunction with the entire Redding community, and our efforts are already having a significant impact, with inline sales increasing by over $25 per square foot since our acquisition. The addition of Ulta is a perfect example of the quality retailers we are adding. It was clear this market desired a leading beauty retailer like Ulta and we are pleased to satisfy this demand.”



Additionally, Rouse Properties is undertaking a number of upgrades to be made to Mt. Shasta Mall’s center court, which are expected to be completed by mid-summer 2016.



The 521,000 sq. ft. center is anchored by Macy’s, J.C. Penney and Sears, and features The Buckle, Footlocker, American Eagle, Zumiez, Journey’s, The Children’s Place, Old Navy and Johnson Shoes. The mall was built in 1975 and was expanded in 2001 to accommodate the only Macy’s within 150 miles.