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Sales & Marketing

  • Staples and FTC battle grows more contentious

    The federal judge presiding over the Federal Trade Commission’s effort to block a merger between Staples and Office depot urged the parties to resolve their difference, but that seems unlikely given both sides are firmly entrenched in their positions.

  • Etsy comes to sellers’ promotional rescue

    Online marketplace Etsy is announcing two new ways for sellers to promote their brands, both on and off Etsy.

    Pattern by Etsy is a new service that lets sellers create their own custom websites on their own domains, powered by their Etsy shops and integrated with the platform’s tools. Research from the company shows that more than a third of its sellers are interested in opening a commerce site of their own, but many have found the process to set up and maintain a custom site too difficult.

  • Retailers face a new reality with rebates

    A new study of 2,600 consumers by Blackhawk Engagement Solutions, titled "Where It's At: a Connected Shopper Study,” shows that across retail categories, shoppers would prefer a higher value rebate versus some lower value offers. Additionally, 68% of shoppers said rebates are an attractive offer in-store and 65% said rebates are an attractive offer when shopping online.

  • High-tech caregivers benefits solutions for retailers

    Do well by doing good. U.S. businesses are taking this adage attributed to Benjamin Franklin to heart.

    It's good business. Happy employees are engaged employees, and that translates into productivity gains and ultimately to happy customers and a better bottom line.

  • Aaron’s hopes to amaze customers with new campaign

    After posting record results in 2015, leading rent-to-own retailer Aaron’s is looking to keep the momentum going with a new ad campaign that highlights the company’s

  • Walmart Foundation and Aspen Institute aim to enhance economic mobility for retail workers

    A new $5.5 million research grant from the Walmart Foundation and the Aspen Institute will look at the evolving nature what the Bureau of Labor Statistics lists as the most common job in America: “retail salesperson.”

    The largest portion of the grant is dedicated to exploring alternative models to provide career pathways for frontline retail workers, according to a statement from the Walmart Foundation and the Aspen Institute, an organization known for pioneering new approaches to complex problems.

  • Food Lion debuts ‘How Refreshing’ campaign

    A new ad campaign from Food Lion, airing in select markets, promotes the message that the retailer has raised its standards, but not its prices.

    The new campaign plays on familiar themes in the grocery industry — convenience, freshness, price and trust — and is designed to support Food Lion’s effort to upgrade the store experience in key markets, where major remodeling and remerchandising efforts have occurred.

  • H&M promotes fashion sustainability in April

    Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.

    The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.

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